
In this era we are exposed to million of images every second, they travel so fast that an image can say more than a hundred words! And is so true that food is savour first through the eyes!
My relationship with food styling and food photography started in 1999, working at Chelsea Market Baskets in New York City. I was assigned to create the product catalogue for this company I used to work. Three days of shooting at this unique space, a wine cellar at basement in Chelsea Market. A Swedish photographer his assistant and me creating beautiful images. Since that moment i was caught in the magic of the whole experience, even though i didn’t know that many years after I will discover my real passion!
Time went through and life made me explore many segments of the culinary field.
Around 2004 in Guatemala City I was hired to work as an assistant in the production of a Central American cookbook. I had the opportunity to be more closely to the production, doing the research, standardizing recipes and helping with the photo shoots. I really loved the experience. Every picture told a story. Every recipe “reflected” the heritage of centuries, cultural fusion and flavour blending as the final result.
But it was until 2008 that my photographer friend Alan Benchoam pushed me and encouraged me to do this job professionally. Since then I started the adventure as a food stylist. Learning, training and taking every project as a challenge.
The culinary field is one the broadest, I have had the opportunity to explore some of it, and at the end I got to the conclusion that food in general is my passion but food styling is my nirvana!
owner-Catering service
Recipe Development
Recipe Developer for new projects
Menu development
Full time teacher for Hotel and Restaurant Management
Restaurant Consulting and Image change
Recipe development -coffee recipes
Writer -Culinary and Food Section
Edition and Recipe research for book project-Central American Food.
Menu development, Restaurant Planning overall. Menu Design, Recipe development and costing, Kitchen Planning.
Pre and post opening. Menu and kitchen Design
An intensive one on one workshop with the talented spanish photographer Luisa Morón in Malaga, Spain.
by James Peterson (photographer and cookbookwriter) and Laura Knoop (food stylist), www.jimcooks.com, www.laurieknoop.com
Institute of Culinary Education
Johnson & Wales University (Providence, Rhode Island, E.E.U.U.)
Johnson & Wales University (Providence, Rhode Island, E.E.U.U.)
Johnson & Wales University (Providence, Rhode Island, E.E.U.U.)